Your Venture's Unfair Advantage

1.     Financial capital

Value: Making customers pay a small fee for the water creates financial capital

Rare: While some water can be dispensed for free, this water is guaranteed to be of high quality and safe to drink

Inimitable: no

Non-substitutable: can be substituted but may not be as high of quality

2.     Accessibility

Value: easy to access this water

Rare: nothing quite like this exists, reverse osmosis systems aren’t seen everywhere

Inimitable: hard to implement and copy

Non-substitutable: difficult to find a perfect substitute

3.     Easy to use

Value: very easy to get the water dispensed

Rare: most water systems are easy to use

Inimitable: no

Non-substitutable: no

4.     No limit

Value: can get as much water as you need

Rare: not always easy to get clean drinking water in such large amounts

Imitable: yes

Non-substitutable: no

5.     Doesn’t require humans to be working it

Value: self-service for customers

Rare: becoming less rare

Inimitable: no

Non-substitutable: no

6.     Social capital

Value: easy for anyone to use

Rare: no service like this currently exists

Inimitable-no

Non-substitutable: no

7.     Ability to bring your own container

Value: can fill as little or as much as you want, better for the environment

Rare: most places don’t let you bring your own container

Inimitable: no

Non-substitutable: no

8.     Available 24/7

Value: kiosks will be up and running at all times

Rare: not really

Inimitable: no

Non-substitutable: no

9.     My dedication to its success

Value: I will put in a lot of work to make sure this is a success

Rare: no

Inimitable: no

Non-substitutable: no

10.   Importance of product

Value: clean drinking water is very important

Rare: more important than most other things

Inimitable: no

Non-substitutable: no