Create a Customer Avatar

This is my customer avatar, Vanessa. She lives in Miami, Florida and her favorite things to do is go to the beach and workout. She is very health conscious and eats a vegan diet. After hearing that Miami is soon to have a water crisis, she is already looking up ways on the internet to ensure that she is not drinking contaminated water. (My water kiosks will do her justice) She drives a black jeep and loves to roll down all the windows down when she is driving near the beach. Her favorite TV show is Shameless. She is 22 years old and single, and goes to the clubs in Miami often to find herself a nice Spanish husband. She doesn’t read much besides her twitter feed.

I have a lot in common with this customer avatar, and these things may or may not have inspired me when creating her. I also like to work out and go to the beach, and Shameless is definitely one of my favorite TV shows.

Elevator Pitch 2

Youtube link: 

https://youtu.be/QpmJCBGGBGM

The feedback that I got from my first elevator pitch was all good things and all very insightful. The feedback that stood out to me the most was how beneficial it was for me to include a lot of statistics in my pitch to make it sound more legitimate. I certainly tried my best to add enough statistics in order to do this. I was also told that my tone kept the listener engaged, which was very nice to hear. Since I didn’t get any negative feedback, I didn’t know exactly what to change or improve on, so I decided to show my friend the pitch and asked her to find anything I could improve on. She told me that the fan moving in the background was slightly distracting, and I was looking down too much since my camera wasn’t straight in front of me. She also mentioned that the lighting could be better.

Based on this feedback, I moved to a different room where the fan wouldn’t be seen in the background, and where there would be better lighting. I also placed the camera higher so I wouldn’t be looking down as much. I think this feedback helped improve my elevator pitch a lot.

Figuring out buyer behavior 2

My segment is people who don't have easy access to clean drinking water. 

Alternative evaluation:

When choosing a source of drinking water, three things seem to be most important to customers. 

1. The price: Many people may choose to drink from their tap water rather than water bottles because it can be cheaper this way. 

2. The taste: Some people find that their tap water has a funny taste. They may opt to drink strictly water bottles if this is the case, or some sort of filtered water.

3. The accessibility: Water from the tap is usually the most easily accessible for people in their homes. Although buying water bottles from a local store doesn't take much effort, it is still more effort than getting water from the tap because you still have to go to the store and buy it.

How/where do they buy?

When buying water bottles or a water filter system such as a Brita, consumers will most likely go to an actual store and purchase them rather than purchasing online. When drinking from the tap, you don't need to go anywhere or buy anything. 

Post purchase evaluation: 

When it comes to drinking water, most people don't do much evaluating on their purchase afterward. Drinking water is a necessity and people don't really think twice about it. If the water was to have a really bad taste for some reason or make them feel sick, they would then think twice about it. They would also think twice if they know drinking water in the area is not at safety standards. 

Conclusion:

This segment doesn't spend too much time evaluating their decisions when it comes to drinking water. They simply want to be provided safe drinking water that if affordable, tastes right, and is easy to access. My business idea of creating water kiosks would satisfy all three of these things. 

Halfway Reflection

1)    Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 

To keep up with the requirements of this course, I have made sure to set aside a specific day to sit down and do all of the assignments. This way I can really focus on the criteria of the assignment and put my full energy towards it. I make sure to keep organized to in order to fulfill each necessary step, including posting on my blog, copying the URL, submitting the assignment, and doing my peer reviews.

2)    Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

There were certainly moments when I felt like giving up. I have felt like I haven’t thought my business idea through enough, and therefore sometimes fall short of answering all of the questions in an assignment. To pull through, I take a deep breath and really think about what the question is asking and do additional research on my business idea if necessary to complete the assignment. I do feel like I’ve developed a tenacious attitude during this class. The fact that the only way to earn points in this class is through the assignments keeps me motivated to get them done.

3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset'?

1. You must set aside enough time to get the assignments done so you are not rushing nor stressing yourself out about them.

2. The amount of effort you put into this class is the amount you will get out of it. If you are actually interested in becoming an entrepreneur, watch all the lectures cause the professor is great. And do the assignments to your best ability.

3. Pick a business idea you are actually passionate about or else the assignments will be a drag.