Reading Reflection 3

1)    What was the general theme or argument of the book?

I chose: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki.

The general theme of this book explores how to successfully use and navigate through social media in order to use it as a marketing platform.  

2)    How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

It certainly connected with this class as we often talk about how entrepreneurs can be successful through the right marketing skills and by targeting the right audience through all different platforms- including social media.

3)    If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

This book talks about social media marketing outlets in as simple of a form as twitter. For an exercise, we could have to come up with several “tweets” that fit the character limit that could be used to promote our product.

4)    What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

I never realized just how in depth social media can be as a platform for one’s business. I always thought of it as more simply a way to interact with friends and show more of your personal life. I have learned a lot about the different tactics and tools you can use through social media in order to successfully promote a brand or business.