Idea Napkin 1

1)    You. 

 I am a second-year marketing major. I am a people-person and work well in a group setting. I am a very organized person and like to keep myself on a schedule. I have communication, customer service, and leadership skills that I have acquired through the various clubs and organizations that I have been involved in, as well as the various jobs that I have worked, such as my waitress job at an Italian restaurant and my current job at the UF call center. My aspirations are to simply help others; life is most fulfilling when doing so. I see my potential business idea playing a great role in my life as I would be able to see the direct impact I have made on people’s life by providing them clean water; this would motivate me to continue all the hard-work that this journey would entail.  

2)    What are you offering to customers? 

What I am offering to customer’s is easy access to clean drinking water. My product would be in the form of a kiosk, and contain a reverse osmosis system. For people that cannot access clean water directly from their homes, they will visit this kiosk where clean water will be dispensed for a small price of around 25 cents a gallon. Customers can bring their own containers and fill them up as much as they would like.

3)    Who are you offering it to? 

I am offering this to people who live in an area where water is unsafe due to large amounts of pollution and chemicals in the water. This is typically in more rural areas, but it can occur anywhere.

4)    Why do they care? 

 People need clean water to survive. If they currently don’t have easy access to clean water, they will certainly pay a small price for water that is guaranteed to be safe to drink.

5)    What are your core competencies? 

I have the desire to make a change that can have global impacts. Clean water is not just a need, but it is a necessity. My hard work and determination can set me apart from other people

I think that these elements fit well together for my business concept. Since I am trying to help solve such a big global issue, it can be a little intimidating to think that I have the power to make a change. Discovering what sets me apart from others was the most difficult aspect to consider. But by using all of my skills and determining a true purpose for this business decision, I can use these elements to create something great and truly help others.