My segment is people that don’t have easy access to clean
water. It was very difficult finding people inside of this segment. Most people
in Florida are lucky enough that they never had to worry about accessing clean
water. This makes things slightly more difficult for me because my business
concept that solves a clean water issue would only be put to good use in areas
where water quality is low.
I was finally able find people that have dealt with
some drinking water issues when living in areas other than Florida or when they
have visited other places where water quality is low and they had to worry
about the water they were drinking. Most people, when worried about the quality
of clean water will resort to water bottles rather than water from a tap or
filter. It seems that most people feel completely safe drinking from a water
bottle no matter where they are. Others will often times take risks even if
they are not sure that they are drinking completely clean water because they
are so thirsty, and don’t have any water bottles nearby.
The people inside of
this segment are certainly aware of their need for clean drinking water, but
may not take any extra steps to see if there water is completely safe to drink
because that can be time consuming and when people need water, they need it
quick.
Hi Julia! I love your idea for your product. Drinking water is definitely something that we take for granted and don't realize that many people do not have this basic necessity. Your post was great, although I think you should have added in a summary of the three interviews you did to further your points. Other than that keep up the great work on this product!
ReplyDelete